Branding, as we know is about submerging our story inside the world of the consumer, inside motivationally relevant advertising vehicles attached to targeted entertainment. Entertainment is about creating a world for the consumer, this is the place they identify with, the birth of their aspirations, inspirations, goals and motivations. Cocojambo.
For the Gamers among us - you know it's coming. Ted (or Gary) Turner has to be working on it:
1. Hire some budding media convergence geniuses - grads, say, of Mandalay Branded Entertainment's advertainment auteurism workshops to build (ta-da)
Reality TV: Operation Iraqi Freedom, The Brand :
[Screenshot of stars of stage and screen sitting around real campfires with real US combat troops, making faces at the bad coffee and saying "Where's the Starbucks?"]
2. Since that would be boring after a few minutes, offer
Gulf War II: Branded Reality TV on Pay-Per-View, Let's Roll!
with the Topscene military simulation tool:
[On the ground in Baghdad!...Streaming realtime first-person shooters featuring 3-D avatars that look Uncannily Like You!]
3. Viewers - your sons and daughters, for example, or subscribers to Soldier of Fortune, lock on to their joysticks and get Hot MUD, MMORPG or MOO Action in Real Time, with Pop-up Flash Ads:
4. If you fail to make your number, the game calls you up at dinner time and berates you.
[You blog that.]
10:01:43 AM 
|
|
