Interest from mainstream media for the blogging phenomenon has been building recently, but the news of Google buying Pyra Labs started a chain reaction in software companies, for which blogging software will be the next fad for a few months I guess.
I won't comment too much on the news itself: it's been done elsewhere, ... actually everywhere already. It's a big news. I believe in the hypothesis that they will use it to launch an appliance for intranet collaboration, in addition to being able to index blogs in real time since they host so many of them.
About software companies reactions so far:
Kevin Lynch from Macromedia started a blog brainstroming thread on his blog, asking "how we might help with software for the blog world".
Then Microsoft Tests the Blogging-Tool Waters These are just premises. I guess after Google buying Pyra, they will do something more serious in this area, hosted on MSN.
I expect much more to follow in the next few weeks.
It's a good context for me: after 1 year working remote I finally spend a week in California with my colleagues, to put some faces in front of email addresses, and I planned to do a presentation about "Weblogs and Portals". I guess this will make my preso more palatable to the audience ;-)
11:43:36 PM 
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