27 May 2002

Users will not RTFM (Blame low user expectation, due to companies who've written impenetrable manuals for years). Instead users expect their purchase to work out of the box, and easily, and will call the manufacturer's call-centre if it doesn't. However, they are willing to read a brief Get-Started guide or pay for training. 6:07:04 PM     comments

These days, the chicken leg is a rare dish: Network testing the Verizon way 60 men drive around the US with bootfuls of mobiles in their blacked-out, fully-antennaed-up station wagons. The mobiles autodial a server, play a series of Dada prerecorded sentences (designed to include everyday speech patterns whilst giving a good measure of audio quality) and a server listens to the signal on Verizon's and some competitor networks. Rodcorp says: Heath Robinson. Verizon rebuts: "The clock struck two to mark the third period". 6:06:28 PM     comments