13 August 2003

Designers: selling down not up Politics considered helpful in the selling-your-design game. The title itself -- Make It Bigger-- refers to Paula's endless battle to help clients be able to see the design clearly, and accept it without the layers of hierarchy pissing on it (my words, not hers). By end running the hierarchy and then selling down rather than up, she is able to avoid watered-down design arriving for final approval. 11:49:04 AM     comments