24 March 2003

Search = CTU ringtone: How do you discourage Google? In 2001-2 we wrote a post about how 24 is all about communication (and failure of communication, mostly) on the phone. Almost immediately started to get hits on 'ctu ringtone' (CTU = Counter-Terrorism Unit, the office where Bauer works), which only died down months after the show was off-air. Now, series 2 is on in the UK, and the hits are ramping back up - rarely a day goes by when we don't get CTU ringtoned. Problem: we don't have any 24 ringtones to offer. But once we write a comment on it, it gets worse (So, Yes, we realise that this makes the problem worse). At the time of writing rodcorp has the top two links at Google for CTU ringtone. Annoying for people actually searching for one. Luckily, you can get CTU ringtonage for Nokia composer here. If only Google could distinguish {a thing} from {comments about a thing}. Or, if we could ask Google nicely to demote us for 'CTU ringtone' for the benefit of its searchers. We'd happily trade that for a promotion for 'mobile games'... Roll on the semantic web. 6:41:37 PM     comments