Griff Wigley: Company weblogs

Citistates Group

The Citistates Group has launched a collaborative weblog on its homepage. Current contributors are Neal Peirce, author and syndicated columnist for the Washington Post Writers Group; and Curt Johnson, longtime civic activist and commentator.

Blogging Goes Corporate

This article in Wired profiles the use of weblogs by Macromedia product managers for customers that I wrote about last week.

Note the informal weblog cluster that includes a developer/customer: "Hall has his own blog, and he often links to the Macromedia blogs, and they link to him, and others link to all of them -- creating a community of Flash blogs that the company says addresses the needs of its customers."

And note the process by which cream rises to the top: "The important items -- the best Flash examples, the most interesting tips, the most pernicious bugs -- are passed through the developer community at blog-speed, which can be quite fast. The unimportant stuff isn't passed around as quickly -- which of course is just how it should be."

Matt Brown's Dreamweaver Blog

Matt writes:

"This is not the only blog about Macromedia from the folks at Macromedia. All the Community Managers here have set up blogs for the products that we represent. There is also going to be a lot of cross linking since everyone is now so plugged into each other's products."

Note that these are external blogs, i.e., employee-run blogs for accessing by the general public.

I need to start making a distinction between external org blogs and internal org blogs which seem to be increasingly referred to as kblogs (or k-blogs - Knowledge Management Blogs).

7/16 note: I've added this to the cluster category because there are now several Macromedia product-related weblogs. See the blogroll on the right side of Matt's weblog

Invisible City Productions

This "group of collaborating artists, writers, zine editors and game designers" keeps a team weblog so readers can "Go where we go, eat who we eat, defile what we defile."