Ray Ozzie on Why "collaboration"? Ray exhibits quite clearly and brilliantly why he is the Master of Collaboration. I see that many people have just quoted the "Why We Blog" section but I read it as a brilliant essay on ALL forms of collaboration and their benefits:
And so, for most of my life since that time, it has been my goal to explore what lies at the intersection between people, organizations, and technology. To attempt to utilize technology - to mold it, to shape it into a form such that it can help organizations to achieve a greater "return on connection" from employee, customer, and partner relationships, and to help individuals to strengthen the bonds between themselves and those with whom they interact - online. Because - empirically - collaborative technology has substantive value, in reducing the cost of coordination, in providing shared awareness across differences in space and time.
With regard to electronic communications, I currently have a rich palette of tools available to me: eMail, Groove, SharePoint, Messenger, the phone, etc.
This is no accident: over the years in watching human behavior in work environments, I came to the specific conclusion that in order to create a comfortable environment that naturally entices people to do real work with others online, it simply won't work if they feel as though they're working in a fishbowl.
But if everything is private, then there's little opportunity for others to cross-link - that is, link "into" Groove - or to otherwise learn from what's going on "inside". Thus, customers use our Bot Server to selectively publish information to products such as SharePoint Portal Server, where it's made available to others within the organization.
Of course, blogs are (and the theory behind klogs is, I believe) at the complete opposite end of the spectrum - being "make public by default". By choosing to work "in the open", others surely can benefit from work that "should" be published. And let there be no doubt: if you can get people to work in the open, it can be quite valuable to others so long as people broadly understand what should be shared and what shouldn't.
4:13:17 PM 
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