Mitch Betts asked this question to many technology leaders in the field of business intelligence. Here are some selected predictions.
In five years, 100 million people will be using an information-visualization tool on a near-daily basis. And products that have visualization as one of their top three features will earn $1 billion per year. -- Ramana Rao, founder and chief technology officer, Inxight Software Inc., Sunnyvale, Calif.
By improving the targeting of marketing messages, business-intelligence technology may save more than $200 billion dollars a year in wasted advertising and direct marketing. Data mining combined with marketing automation changes the fundamental economics of marketing and will probably increase the efficiency of all marketing expenditures by as much as 20% by 2007. -- Dave Morgan, CEO, Tacoda Systems Inc., New York
Within two to three years, companies will ditch the traditional model of making business adjustments on a quarterly basis. Instead, they'll use business intelligence and performance management tools to make real-time shifts in strategy to respond to changes in the marketplace. -- Rob Ashe, president and chief operating officer, Cognos Inc., Burlington, Mass.
Within five years, terms such as business intelligence and data mining will have all but disappeared from the corporate lexicon. They'll be replaced by business actions automatically triggered by systems with "corporate foresight," based on predictive analytics. And instead of being used by a limited number of technical analysts, these technologies will be applied at all levels, from the CEO managing corporate risk to the human resources professional identifying attrition risk among the best employees. -- Colin Shearer, vice president of customer analytics, SPSS Inc., Chicago
Mitch Betts wrote another story the same day about business intelligence, "Management Dashboards Becoming Mainstream." He talked with John Kopcke, who has been in this business for more than 25 years, and is currently chief technology officer at Hyperion Solutions Corp. Among other questions, he asked him what was the level of adoption of executive dashboards. Here is Kopcke's answer.
The first executive dashboards actually went into organizations around 1985. We called them executive information systems at the time. And they had limited success because they were executive systems -- the chairman of Merck would have it on his desk -- but then that was it. What we're seeing today are management dashboards, which have been pushed down through the organization, providing relevant information to a particular manager. At Southwest Airlines, they call them cockpits, and they're specialized, so that the guy in charge of putting peanuts on airplanes gets a different view than the guy who's in charge of purchasing jet fuel. But they all see what planes are flying where.
So I'd say dashboards are leaving the early-adopter phase and becoming more mainstream.
Source: Mitch Betts, Computerworld, April 14, 2003
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