This view of the Web is so prevalent:

Big Companies = producers

Individuals = consumers

You can sense that view in this article [Can Broadband Save Online Media] currently running on news.com.  Almost every article that discusses broadband Internet takes this view.  What's missing is this view:

Individuals = producers

or this view:

Individuals = users

Consider the conditions attached to most broadband Internet service plans offered to homes by cable companies or phone companies: they don't allow individuals to run "servers."  Presumably, that prohits peer-to-peer applications.  Which is funny, since the next "killer app" for broadband could very well be a peer-to-peer application.  By placing those kinds of restrictions, the cable and phone companies are working to inhibit large-scale adoption of their broadband Internet service.

9:32:00 AM