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Friday, June 6, 2008
 

What Newspapers Still Don't Understand About The Web
"Why is Google making more money everyday while newspapers are making less? I'm going to pick on The Washington Post again only because it's my local paper and this is a local example."

Scott Karp offers a well-illustrated review and extensive discussion of issues like keeping newspaper's Web sites more up to the minute than their last morning edition... and is informed about registering to get "local" versus "world" versions of the home page.

But for anyone living outside the beltway, the answer to "Where do you go for a local storm story" wouldn't be one of the nation's top newspapers... I think to most folks, the answer would be obvious:

[INSERT CALL LETTERS OF A LOCAL TV STATION HERE].com

Otherwise all those stations are wasting lots of bucks on websites, PSAs and billboards showing the smiling faces of their staff meteorologists and their "our radar is better than your radar" promotions.

I wonder how many newspapers actually employ a meteorologist for purposes of online up-to-the-minute weather reports? I suspect some partner with local TV stations.


1:51:09 PM    comment []


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