CAUTION: OBJECTS IN THE MIRROR MAY APPEAR TO BE LARGER THAN THEY REALLY ARE.
Bild is a (tabloid) newspaper in germany. They have come up with an
interesting guerilla campaign in men’s bathrooms. The line says:
“Nothing is harder than the truth”. Now we see that the newspaper Bild
has installed tilted mirrors above urinals in Germany, more or less
forcing men to contemplate their masculinity while taking a leak.
headline on the mirrors delivers the newspaper’s brand message while at
the same time insulting the viewer (or at least the less-endowed
viewer): “Nothing is harder than the truth.”
“Nothing is harder than the truth” In german hard doesnt have anything to do with an erection, to clear the misunderstandings.
I don’t think that it’s such a bad idea. the advertising aspect is a
little bizarre, but I’ve seen wierder. In a texas “steak hous styled”
resturant, there are pictures of suggestive women in “cowboy” gear above
the urinals. That’s a little too much. it’s a tough enough challenge to
“go” with somone else standing next to you, do you need the added
pressure of sexy images while you are holding your stuff?
Actually, coming up with urinal advertising that doesn’t have an
element of grossness might be harder, but there you go. Link via Advertising/Design Goodness.