Body : Feed your body
Updated: 4/2/2006; 8:24:39 PM.

 

 
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Wednesday, March 29, 2006



Urinal Mirrors  "Deliver The Truth"

CAUTION: OBJECTS IN THE MIRROR MAY APPEAR TO BE LARGER THAN THEY REALLY ARE.



Bild is a (tabloid) newspaper in germany. They have come up with an interesting guerilla campaign in men’s bathrooms. The line says: “Nothing is harder than the truth”.
Now we see that the newspaper Bild has installed tilted mirrors above urinals in Germany, more or less forcing men to contemplate their masculinity while taking a leak.

The headline on the mirrors delivers the newspaper’s brand message while at the same time insulting the viewer (or at least the less-endowed viewer): “Nothing is harder than the truth.”
“Nothing is harder than the truth” In german hard doesnt have anything to do with an erection, to clear the misunderstandings.

I don’t think that it’s such a bad idea. the advertising aspect is a little bizarre, but I’ve seen wierder. In a texas “steak hous styled” resturant, there are pictures of suggestive women in “cowboy” gear above the urinals. That’s a little too much. it’s a tough enough challenge to “go” with somone else standing next to you, do you need the added pressure of sexy images while you are holding your stuff?


Actually, coming up with urinal advertising that doesn’t have an element of grossness might be harder, but there you go. Link via Advertising/Design Goodness.





categories: Body
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© Copyright 2006 Earl Bockenfeld.



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