It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available.
In February it was revealed that Jenna Jameson will soon become a public figure on behalf of Pony. Jenna Jameson is one of the stars of the Vivid adult entertainment juggernaut. In the next few days she will begin appearing on a line of condoms with the Vivid name. She also recently signed a new deal with Vivid in which will have more control over her career by producing in addition to her on screen performances. By making these moves into mainstream media Jenna seems on her way to becoming the primary figure behind mainstreaming porn. In April her reality television show Jenna Jameson's Stripper Ball will premiere on the Playboy Channel. By working with media properties such as Vanity Fair, Dennis Rodman, and Inside Edition her public profile and subsequent ability to sell products will be enhanced.
Notice the spunk on the girl's leg.
Given the increasing presence of the adult entertainment industry in mainstream culture it would not be surprising to see Puma advertising their wares in such a fashion. The parody of a fashion ad currently causing all the stress among Puma folks such as Peter Kim, who responded to Felix Salmon's query with the above quote expressing the appalled Puma "official" response to the overt sexual concourse presented in the fake ad.
