Why did Google buy Pyra Labs?

"Klogging". Watch for their Google Search Appliance to come bundled with a version of the Blogger Pro server.

Search, or the lack of it, holds back intranet blogging. When everyone uses Google to search the universe, you expect blogs inside the firewall to show up too. But they don't.

Unless your Google Appliance crawls them.

This is the Lotus Notes killer. A harsh stab at the next Microsoft Office's collaboration tools. When everyone is writing in to their blog, and content is immediately available, why do you need this other stuff?

What's left to complete the picture? Two things:

1. RSS push to the Google search crawler.
2. A converged microcontent client.

Who's going to buy?

• The military and security complexes.
• Big business, especially those who with a human capital self image.
• Civil government: cities, states, public service agencies, larger not-for-profits.

Why buy Pyra? Klogging creates searchable, linked content, and that sells appliances.

Further reading:

• Anil Dash's microcontent client: searching, aggregation, and authoring.
• Blogging things besides text:
  • From .blog to converged client: support many types of microcontent.
  • Multi-payload klogging: a world of content. 
  • What is Mediablog literacy? 
• Gonzo Marketing in my own words, after a few drinks. Where the intranet bleeds to the extranet.
• Management concerns:
  • Are klogs and klognets adhocracy enablers? 
  • Project Management as Journalism: intranet blogging for project collaboration. 
  • Does blogging get you laid? Judging social effects.
  • Where klogging meets moblogging - Part 1, Part 2.

[a klog apart]

[Scripting News]