(SOURCE:"mcgee")-
Wow! A wondefully pragmatic proposal that not only sells blogs to business but also clearly explains how to train new bloggers and work around obstacles! Bravo!<quote>
Implementation and Training Each person selected to have a weblog then needs to be trained how to set up and use the tool. This entails: * Setting up the weblog's personal taxonomy (categories) corresponding to their filing cabinet tabs or 'My Documents' folders * Setting up the weblog's 'permanent files': documents that are regularly and repeatedly used such as contact lists and policy documents * Setting up the weblog's links, directories, and subscriptions * Helping the weblog owner decide on appropriate publishing decision rules : what knowledge (reports, analyses etc,) he/she will be expected to create, what knowledge from other sources he/she will be expected to propagate, and who will be permitted or required to access or subscribe to which weblog categories * Helping the weblog owner decide explicitly what doesn't get published, to avoid confidentiality risks, intellectual property law violations, and information overload * Training the weblog owner to pause each time he/she saves or sends a document, link, or message, and decide whether to publish it to the weblog at the same time, using the agreed-upon decision rules * Possibly teaching the weblog owner how to create document abstracts, how to properly categorize posts, and how to notify potentially interested users of a post who aren't already subscribed The Five Obstacles I forsee five major obstacles to the successful introduction of weblogs into large organizations: * HTML / Microsoft format conversion. Most large companies use MS Office as their principal document standard, and the conversion of Office documents to HTML remains a bloated and untidy process. * Authoring rights: Decisions need to be made about who can post to each weblog, and about the potential use of 'group' weblogs, which in many organizations will be political. * Proprietary macros: Existing commercial weblog software is too complex and techy for the average business user, so customization will be needed to keep weblog maintenance as simple as possible for neophyte users. * Intermediation: Many business executives will want to delegate responsibility for their weblog to an administrative assistant or knowledge steward, which may complicate the process and dilute the benefit of using weblogs. * New knowledge behaviours: Weblog owners will need to learn to develop and use appropriate publishing decision criteria and how to abstract and categorize the knowledge they produce. It's no longer just their filing cabinet. The key to success is to pick the spots in your organization where weblogs can solve pressing business problems, make a compelling case for their use, ensure the weblog owners are properly trained, and anticipate and deal with obstacles in advance. Given the enormous potential of weblogs to realize some of the long-awaited benefits of knowledge management, this should be well worth the effort.
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Roland Tanglao: KLogs]