(SOURCE:Blogging Alone)-If your organization doesn't communicate in real time and keeps its knowledge bottled up in people's heads then you will not survive in the long term. Blogs and wikis are one of the best ways to help your organization communicate in real time and can therefore help ensure your organization's long term survival!
<QUOTE>Blogging Alone discovers a vibrant and complex information ecosystem just beneath the formal org chart. We ask people what they are doing when they are doing knowledge work. What most of them told us was they search, acquire, store, retrieve, combine, buy, sell, transfer and share knowledge each day. Management practices for understanding knowledge work have been built using the factory metaphor where you assemble knowledge from raw materials. What we are finding is that a better metaphor would be a knowledge bazaar. These new discovers will lead to answers for these new questions. * What is the difference between the consumer and the producer in the knowledge creation process in the bazaar? * What draws people to be interested in, excited about and motivated to share knowledge and build on their ideas of others? * What are the conditions underwhich people choose to share their knowledge and become a knowledge trader in the bazaar? Companies face an information explosion. In order to survive some are adopting flexibility in a rapidly changing market place while others are going extinct. The company reorg is a signature of the latter where faced with challenges they simply shift the job descriptions of a few individuals and call that management. For survival new strategies are emerging, a fundamental rethinking of how companies process information in order to support good decisions.</QUOTE>
[Roland Tanglao: KLogs]

(SOURCE:Corante: Amateur Hour: democratization of media, digital tools, media-making. Corante)

In a perfect world, every person in an organization would have a public weblog and would use it professionally to communicate within the organization (privately) and outside the organization and everyone could be confident that every person would use the new technology properly and with due respect for the organization. Of course it doesn't work this way, and there's not much difference between weblogs and other communication technology, such as the telephone, email, instant messaging, etc. The employer must maintain a certain level of control over what's said on behalf of the company. Example, an employee encourages potential customers to use a competitive product, even where your product is better, no matter what the medium of communication, has limited career options.

[Scripting News]

Broacast Media Can Be, Too. (SOURCE:O'Reilly Network: Weblogs Are Free, Diverse, and Equal. Broacast Media Can Be, Too [June 07, 2003])-

1. Weblogs are a fundamentally egalitarian form, in which it is not necessary to trade freedom or diversity for equality, or to trade off between freedom and diversity. ...