Wednesday, September 11, 2002

The Science behind Cluetrain - My Idiot's Guide to Communication Theorey Communication Theory was developed in World War II to develop ranging tools. It was expanded on since the war to develop the telecomminications industry. Only now, paradoxically, is it being used to help us understand why we cannot hear the traditional messages such as email, advertising and corporate speak. We have been noised out! Here is my idiot's guide to how you can apply the science to Cluetrain 11:45:20 AM    comment []