The response of the airlines to their world has ben to compete by price. The outcome a degradation of morale and service to the point of collapse. here is an article in the Motley that suggest the same fate for the Food Giants.
A lesson for us all. If you have a brand and you choose to cheapen it - you end up with nothing. Another way of competing is needed. What then. GM responds to its world by price. It has commoditized its brands. Honda never did that. It focused on creating an protecting the value of owning a Honda. Which has lost and who has won share?
1:35:48 PM 
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