Updated: 13/06/2003; 4:21:56 PM.
UPEI
My Courses and Comments from My Students
        

Friday, May 16, 2003

What is the course all about really?

It is about seeing the difference between the machine
metaphor for organization and for life and the organic
metaphor of how nature and life itself is organized.

Why should we do this? I think that we can establish
that the machine model does not have the flexibility to
cope with the pace and the scale of change that we are
living in today.

Oh you say there has been a lot of change so far and
things seem ok - what's new?

This is what is new. It is the scale and pace that is
new. Here are some of the factors that make our time
more difficult to cope with and which demand immense
flexibility? Any one of them would be tough to cope
with. They are all converging into a crisis in the next
5 years.

1. Demography - In 10 years time most of the population
in the developed world will be over the age of 60! There
will be a very small cohort of 30 year olds - you. This
has never happened before.To any species! The average
age of nurses is 48. The same with farmers. The top
three levels of the public service are all the same age
and can all retire on full pension in the next 10 years.
The imbalance of old is especially extreme in Atlantic
Canada. Older folks consume more than 3 times the
healthcare costs of a young person. Old people consume
1/2 their total health care costs in the last year of
life. There will be very few kids. The birth rate is
around 1, or half of replacement. - What will this mean
for government? What will this mean for business? What
will this mean for you - you are going to have to do all
the work and pay all the taxes and raise all the
children and look after your old parents? Looks like
fun. We will have to rethink retirement. We will have to
rethink healthcare and education. We will have to
rethink immigration. We will have to rethink employment.

2. The rapid and disruptive shift in technology. It took
70 years for the telephone to become mainstream and in
every house. It has taken only 7 years for the internet
to become the centre of life. The cost of computing
drops and its power rises at an exponential rate. This
is leading to disruptive shifts in our world. Online
shopping is attacking conventional shopping. EBay is on
track to match Wal mart over time as the largest mart in
the world. Just as some retailers are becoming vast -
there is now room for micro retailing where an artist or
a craft person can sell small amounts of stuff. Think of
cars. If you learned how to fix a car engine 75 years
ago, you could still fix one now - just. But what about
hybrids? What about fuel cell cars? It seems that in
every area new stuff is coming that will disrupt the old
system. Hey what about online learning or telemedicine -
what affect will this have on bricks and mortar based
offerings. Can you imagine what this will mean to
education and health care?

3. Shifts in our values. Many of us don't want to be
part of either a mass market or a Dilbert cubicle world
anymore. There are maybe 35 million like me in North
America that are self employed and who could never go
back to working for an institution. Neither of my
children could work in a regular job and are both self
employed. The internet and the supporting technology
enables this type of life style. I type this now in my
home office in my pyjamas - (thank God I have the
web-cam off) Survey after survey tells us that the next
generation - you? - want a work life that fits your
whole life. Some of you have old me that you have seen
the sacrifices that your mother made and you demand more
balance. Many of you have seen your parents loyalty to
their employer disregarded. Many of you know that you
will not even start work with the thought that you will
be in the same place all your life. So your generation
is small and does not need to play the old work game.
What kind of workplace will you demand??? Will you have
power in this new employment game or will the employer?

4. Lastly we live in a time when how we live and how we
organize is affecting the planet itself. At the heart of
our impact on the planet - think of the loss of the cod,
the loss of topsoil, fertility and fish kills on PEI,
think of the weird weather, think of the growing
shortage of fresh drinkable water in the world and so on
- is how we organize for business - the business
organization itself seems to be a big part of our
problem with the environment. Will our agriculture have
to change? Will the change be small or comprehensive?
Will our how we go to work have to change? How can we
balance work and family and say commuting costs if
nothing about how we go to work will change? Will thee
changes be cosmetic or cultural and deep?

This is the context for the course. Surfing will talk
about the emerging "Natural Model" It has both theory
and case studies.  It challenges the basis of the
industrial model of design - make market - sell. It
offers a new model of adaption and interaction with the
environment. Just a theory?

Think of EBay, think of Amazon, think of Southwest
Airlines. Think of Dell. The new is here and is kicking
the ass of the old.

Ironically think of the US Army. No matter what you
think of the war. The US military is the most advanced
exponent of the new model where the base idea is that
the organism that adapts to a fast changing and
unpredictable environment best and than applies the
maximum energy in the key place will win. Above all the
story of the US Army is about the reintroduction of the
human back into the organization


9:26:28 AM    comment []

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