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What a Great Essay: Do Da Scoble!
But, as someone who was a Borland developer for 9+ years, I'm not at all certain I'd go back. Don't get me wrong -- Delphi is awesome but Borland burned a lot of people. I'd say their key marketing challenge is restablishing trust. Before I buy a tool these days -- for anything -- I know that the cost of the tool is the smallest part of the equation. The real cost is in using the tool; learning it and then being orphaned by the vendor and having to move on. So as much as I agree with Scoble that Borland does a good job, choosing tools is something that we do more wisely now than in the old days. Thinking ahead to the future is much more common now than it once was. So before Borland could lure me back, they have to make me trust them and that's awfully hard.
» Hard won wisdom on selecting your vendor carefully.