Curiouser and curiouser!
 'Where shall I begin, please your Majesty?' He asked. 'Begin at the beginning,' the King said, very gravely, 'and go on till you come to the end: then stop.'

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 27 October 2002
3:29:49 PM    Wisdom from the Chasm Group
WHAT'S OUT
WHAT'S IN
Sailing with the wind
Sailing into the wind
Time is the enemy
Waste is the enemy
First mover advantage
First prover advantage
Growth at all costs
Cash-flow positive at all costs
Early markets and tornadoes
Bowling alleys and main street
Catching the next wave
Fixing the leaky pipe
Horizontal markets (breadth)
Vertical markets (depth)
Vendor-centric messaging
Customer-centric messaging
Transaction-oriented selling
Consultation-based selling