[Russ Lipton Documents Radio] QUOTE
Even though I spent over 20 years consulting to corporate America, I would rather write Radio book(s) for a non-biz audience. Just seems like more fun.
Nevertheless.
Radio (not to mention Frontier/Manila) deserve to be used by every business - and every school - everywhere. Even granting that BigCo's judge UserLand a heavy counter-cultural risk (as if being slaveboys to BigSoftware is safe), that leaves a million or ten other candidates.
It's time to demystify the what-where-why-when-who of Radio for a computer literate, professional but non-technical audience. The paradigm for that audience is the friend of Jon Udell's (don't have the link) whom Jon stepped through a Radio installation. It was just way hard and the jargon way confusing.
To some degree, this is unavoidable. It doesn't mean Radio is hard to use. Given what you can do with it, hard to use compared with ... ?
Still, Radio/RCS embeds a decade of design and lore covering the entire history of the Internet:
Web servers. Browsers. Scripting languages. Authoring products. Web design tools. Desktop clients. Interoperability. Publish-and-subscribe. ... and the acronymns that support them and more: HTTP. FTP. HTML. XML. XML-RPC. SOAP. RSS. OPML.
Nor are these mere jargon-y acronymns (yeah, we have plenty others of those). The ones above support entire worlds of functionality over which Radio is layered. Layered well or poorly? Well. Very well. But not so well that weblogging/K-logging isn't still terribly confusing to millions of people who are as smart (and often smarter) than 'our kind of people'.
So, my audience will be:
Technical management - decision-makers for determining corporate standards.
Project leaders - they need to understand how Userland's products support a wide variety of shared spaces.
Professional end-users - journalists, marketers, sales, lawyers, doctors, teachers, scientists et al.
The goal will be to show how Radio can be interwoven across a given organization or project team through specific use(s) to support a hierarchy of shared spaces that mediate identity and knowledge. Profound mouthful.
No, this ain't gonna be a mere white paper-ish book. If I wanted to do that, I wouldn't focus on Radio (and, behind Radio ... Frontier/Manila). I'd keep it vaguely generic.
Au contraire, I'm betting on these specific products, which means: how to think about them (sure) but also and emphatically how to USE THEM. With weblogging, 'philosophy' and 'use' converge entirely.
On Wednesday, some thoughts about the theme I will emphasize to this audience. Can you find it signalled above?
What do you think? Right audience? Wrong audience? Who cares?
UNQUOTE [Russ Lipton Documents Radio]
Compare this to the electric typewriter. Once upon a time business people had an army of clerks using typewriters and another army proof reading, and then it had to be retyped to remove the mistakes, and the cost to get one error-free business letter produced was astronomical. Then we got word processing with built in proof reading. Well now in today's reality, people want web sites, but to get the job done they have to hire an army of expensive consultants to lay them out. Radio Weblog to that reality is like Word Processing was to the electric typewriter.
Now Word Processing threw that army out of work, so at same time perhaps we have responsibility to see how we can stimulate the economy so the out of work people have new stuff to keep them productive, and getting pay checks. I do not believe that beginners need to get into News Aggregation and Blogrolling and various other esoteric stuff. The software developers can make a good living supplying end user beginners with tools to automate stuff that now people have to tweak stuff inside Radio to get to work. Have a focus on getting the masses comfortable with Weblogging.
There is a potential hunger out there with all the people who are sick and tired of spam, computer viruses, flames, and all the baggage that goes with e-mail, but not willing to give up e-mail, like years ago I knew people who gave up the telephone because they could not stand all the anonymous obscene phone calls. Hey but give them an alternative, and provide a smooth path to learning the basics, and the Radio customer base can really take off, thus supporting an army of Open Source Tool makers to support that new customer base.
Years ago, when I went to computer stores, there used to be a hand out folder of basics that any new computer buyer needed to know, like
- Do you need Intel inside or not, and what is the significance of that question? (No you do not need Intel inside.)
- Can you run a home PC with an alternate to Microsoft (yes) and what are the practical alternatives?
- What kinds of things should any computer have (anti-virus, power protection, expandability to more memory disk etc.)?
Well for potential new Radio customers, we need to identify what are the basics that they have to know, and no more.
When I go to Barnes and Noble, or Books a Million, or one of those other book stores, there are wall to wall shelves of how to books on scores if not hundreds of different computer topics, but narry a thing about Radio Userland or Blogging. Many people like the old fashioned how to book to help them figure out how to work some computer product. What there should be is a whole shelf of books devoted to Weblogging, with many authors providing competing products, so that the overall documentation quality will improve.
We get magazines with computer tips. There should be not one but several that have a regular column on Radio Userland tips. But also get the Journalist Bloggers to explain to Big Business and Big Government what the value is to them getting on this bandwagon.
Add to the audience top executives of mid sized companies. How will this benefit their company? How does one setup a trial of this over a period of a few months?
Think Law Enforcement. The cop on the beat in the patrol car keys something into wireless PC (that has proper security) or verbally records, or uses camera that is in the cop car. This goes to the weblog for that police patrol area, inside the city's intranet, so the data is only seen by authorized people. The fact that a cop recorded some info is picked up by Instant Outlining, which knows the location of the cop, because of Global Positioning gadget tied into the cop technology. This means that back at HQ, a map lights up with a little icon indicating where some report was just made. Some human can click on that icon to read the report. The icon will be color coded as to whether this is general information, or seriousness of an emergency.
Add to the audience low level politicians who want to climb the ladder of their profession. They can use their weblog to let the folks back home see what a good job they doing, and along the way they get an education in copyright and privacy issues.
Mom and Pop stores have computers. I order a Pizza and they look up from my phone number, about my last order (I can say, this is Al Macintyre, and I want my usual), and where I am located. I am not sure that some of these places need Weblogging. They just need a good system for tracking their inventory consumption for reorders.
But if they want to advertise on the Internet, a Weblog is a cheap way to get a splashy presence. This applies to all kinds of small retail outfits.
The newbie discussion lists are getting some developer questions. There needs to be some gradation, perhaps a hierarchy of peer groups that are at various stages of learning Radio.
12:56:53 AM
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