Updated: 11/27/09; 9:16:55 PM.
The Mediaburn Radio Weblog
"THE FOCUS OF DIGITAL MEDIA" - Gary Santoro and Mediaburn.net


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Thursday, February 22, 2007

Understanding, Place and Medium (Austin Burbridge)
The Internet is a place, not a medium.

The World Wide Web is not a medium for content - it is a place for conversation.

Online is a commons. The Web is a conversation.

Television is a medium. Radio is a medium. Print is a medium. They are for licensed professionals, using expensive equipment, studios, and other, high barriers (technical "quality") which effectively keep those media in the hands of licensed practitioners.

Watching to Elektrischer Reporter | The Electric Reporter (Mario Sixtus) podcast interview with David Weinberger, one of the guys who did the Cluetrain Manifesto -

... Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.

Exercise. In the above text, substitute Hollywood for Corporations. Substitute "casual moviemakers" for "markets."

Weinberger's remarks in the interview remind me that the Web is not television, despite all the attempts by big media to denature it into TV.

[Elektrischer Reporter podcast in iTunes]

[Cinema Minima: Per Diem]
7:11:58 PM    

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© Copyright 2009 Gary Santoro.
 

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