Today's programming project was to get started on an opt-in emailing system for the office. The chosen tools were Dreamweaver Ultradev for the Web interface, Firebird for the databse server back end and Delphi 6 with Indy internet components for the mass-mailing guts. Initial results are nice.
We now have a running db, subscription system interface on the web and Delphi code that runs through the db, pulls MX records from DNS for the subscriber's email addresses and verifies a valid SMTP connection to the subscriber's server. Invalid addresses are flagged for purging after a number of failures.
Why go through this trouble when there are plenty of pre-existing solutions? Two words - INTEGRATION and CONTROL.
9:05:09 PM
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