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Sunday, July 21, 2002

Digital Asset Management -- A Disappearing Act

Is Digital Asset Management (DAM) losing its value? According to this article in CIO:
Digital asset management (DAM) products may be a hot topic now, but a January report by Stamford, Conn.-based Meta Group predicts that by 2004 or 2005, such tools will likely evolve into nothing more than a set of features inside more complete enterprise content management tools." [CIO]

In 1999, while working for print industry consulting firm CAP Ventures, I wrote a fairly extensive research paper on Digital Asset Management for the print industry. (While a bit dated, you can still read the executive summary from that paper.)

Even back then I concluded that any discussion of DAM was incomplete without considering a much broader media context. But there is still a need for properly handling files for print, and many in the print industry can still use smaller systems than those sold by Artesia or Bulldog/Documentum.

This brief article is a good summary of the current state of DAM, covering several applications and giving a brief overview of the wide variety in price and features that today's products offer



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