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Friday, September 27, 2002

Market Gap Analysis

I think RFB is right, I just hope there is money to be made in the opening.

The dirty little secret of content management. Dylan Tweney's latest Business 2.0 column advises businesses to steer carefully between the six-figure CMS overkill solutions that thrived during the dotcom boom and the other end of the spectrum, reinventing the CMS wheel yourself in-house.

I've been doing content management-related consulting for the last five years and there's a big hole in the middle of the market for CMS framework software that will handle 80% of the needs of most clients. There's no need, most of the time, to spend half a million dollars implementing a universal document management, record-keeping type system.

I wonder how many businesses could manage their web and intranet content just fine with affordable tools such as powerful blog systems (for example, pMachine or Movable Type) or more full-featured but still affordable-bordering-on-free CMS tools (for example, Manila and PostNuke). [ Source:  Radio Free Blogistan]



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