Everything You Know Is Wrong. by Jim Sterne As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer frightening. At least that was the case until November 20, 2003. [Current Articles from MarketingProfs.com]

10:54:43 PM

categories: Web Analytics

 

After five years of preaching the conversion and conversion-rate gospel, I thought our message had made a difference. I believed conversion rates were important to smart companies. I started to see the world from my own vantage point. After all, I reasoned, if we have a burgeoning business, conversion rates are high in every Internet marketer's mind.

Wrong!
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