Customers tell you something each time they take an action on your Web site. If you don't develop expectations of what actions visitors should take, you can't optimize your site properly. Develop persuasion scenarios that allow you to pinpoint and optimize based on your assumptions. If visitors aren't doing what you thought they would, find out why. Analyze where the pitfalls are, then develop new scenarios. [ClickZ]

11:14:16 PM

categories: Web Analytics

 

Last week I covered how to tap your log file as a source for valuable keyword data while using that data for campaign tuning. But log files only show how searchers found your site.

You need third-party keyword research tools and resources to build and expand keyword lists for search engine marketing (SEM). Each popular external keyword research tool has a place in keyword expansion. If you're not thinking about expanding your keyword list, consider...
[ClickZ]