Eric Peterson hosts a 10/26 web seminar:

The growth of the Web analytics marketplace and increase in depth and breadth of offerings from analytics vendors is both solving and creating problems for the end-user; more data is not always better.

While it is possible to capture a vast amount of Web analytics data, what do the users really need to track the business and take action?

Eric Peterson hosts a 10/13 web seminar:

Overall, site conversion rate is one of the most commonly used Web site metrics among retailers that responded to a JupiterResearch executive survey. However, the inconsistency with which retailers measure it is confusing and inhibits intelligent benchmarking.