Thoughts about WebSideStory's acquisition of Atomz. Just in case you haven't heard, WebSideStory announced ... they're acquiring Atomz and using Atomz Search and Atomz to build out something they call the "Active Marketing Suite" ... WebSide [also] soft-launched a bid management application ... [Eric Peterson]

12:34:22 AM

categories: Web Analytics

 

WebSideStory Acquires Atomz [ClickZ News]
Web analytics provider WebSideStory has acquired site search and Web content management provider Atomz for $39 million in cash and stock. Atomz' applications will join WebSideStory's HBX Analytics and a new pay-per-click bid management product in the Active Marketing Suite of products.