Redwood Asylum (emeritus)
...by the inmates...for the inmates...
Wednesday, March 23, 2005
MarketingSherpa's Eyetracking Landing Page Study Results
Laura Winterbottom Updates
...by the inmates...for the inmates...

MarketingSherpa's Eyetracking Landing Page Study Results
Study results from the fine folks at MarketingSherpa
Article::Audio Special: MarketingSherpa's Eyetracking Study Results - Downloadable Presentation + Slide Deck.
Discover how the human eye is "hardwired" to view Web pages, especially promotional campaign landing pages. Roughly 50% of people who click to your page leave in under eight seconds, so design and copy to catch the eye is mission critical to improving your conversions.[Marketing: Case Studies & Know-How from MarketingSherpa]
Laura Winterbottom Updates
Further updates from Vermont on Laura Winterbottom. If you have trouble viewing the PDFs, right-click on them and use "Save Target As..." to download.
- Burlington Free Press article 1 (html) (pdf)
- Burlington Free Press article 2 (html) (pdf)
- Burlington Free Press article 3 (html) (pdf)
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categories: Personal