...by the inmates...for the inmates...
Sunday, September 18, 2005How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads
While I'm on the podcast topic, one last MarketingSherpa item.
Paul Dunay, director of Global Field Marketing for BearingPoint (NYSE:BE), needed to market their Sarbanes-Oxley white paper to top executives in the Global 2000. He added a podcast to his standard marketing toolkit. Did he like the results? Maybe you should visit MarketingSherpa for the details.
Hint? There are now podcasts on Data Security and Operational Risk available at BearingPoint, with a quote from Christopher Formant, executive vice president, Global Financial Services.
Will this happen at my company? Well... I can dream, can't I?MarketingSherpa Podcast
As mentioned before, I don't post much about podcasts. They "just work" and, as with RSS, you either "get it" or you don't. Earlier this month I celebrated my one-year podcast listening anniversary. BFD. This isn't one of those "I've been listening longer than you have" prick-waving contests. However, since I've been lax about posting MarketingSherpa items, I wanted to note that Anne Holland plans a podcast for this fall.
Hurry up, Anne, I'm ready when you are.MarketingSherpa's 10 Best Blogs for 2005
While looking through MarketingSherpa archives, I noticed their marketing blog awards post from June. Although I mentioned it personally to several people at the time, I never posted a link here. Now I have.
The Surprising Truth About PDFs & Audio Downloads
PDF marketing tips from MarketingSherpa
PDFs may not be that new, but they are new enough that some executives in corporate America are still confused by them. So, now we've begun automatically shipping a printed copy with most Sherpa Guide PDF orders, even though it costs us more, to make sure customers are happy.Read the details. Go on. Shoo.
Top Three Search Marketing Trends to Watch in 2006
Executive summary, free from MarketingSherpa
If search marketing is a significant portion of your budget (or you suspect it may be soon) this new MarketingSherpa Executive Summary is a quick and useful read.