Radio UserLand, RSS, Weblog Tools and Design
Saturday, February 19, 2005Trouble in RSS Paradise?
I mentioned earlier that we activated RSS feeds at work. I referred our stakeholder to a vendor for implementation before I went on vacation. I hope I don't regret the decision.
I let our stakeholder consider them because the vendor:
- has an RSS analytics approach that speaks well of their vision
- already "has a clue", instead of having to purchase one
- was priced acceptably
- has a non-trivial showcase customer
- can use another well-known corporate client
- is local
- can be replaced by inhouse implementation if they screw up
- "yadda, yadda" - Seinfeld
No RSS? You're Fired!
"It's medieval to make your customers come to you"
- Martha Rogers
coauthor of "The One to One Future: Building Relationships One Customer at a Time" (Bantam Doubleday Dell, 1993)
"You should be fired if you do a marketing site without an RSS feed."
- Robert Scoble, Microsoft
"No Shit, Sherlock!"
- Bruce Zimmer
"Do you have an RSS feed?"
"No, this site is for non geeks."
... That demonstrates an utter cluelessness about how hype gets generated. If you don't have RSS, how will anyone who is a connector build a relationship with your site?
"Why don't you get your non-geek friends to link to it then?"
I think he had heard that lots of press was reading blogs and wanted to get Walt Mossberg or Steven Levy to talk about this marketing site and figured he'd use me to drive traffic.
Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired.
I'll say it again. You should be fired if you do a marketing site without an RSS feed.
Saying that RSS is only for geeks today is like saying in 1998 that the Web was only for geeks...
[Scobleizer: Microsoft Geek Blogger]
