Web Analytics
Measure This! No Ruler Required.
Tuesday, March 02, 2004
Site Analytics: 'Why' Is as Vital as 'What'
Measure This! No Ruler Required.
Tuesday, March 02, 2004Site Analytics: 'Why' Is as Vital as 'What'
When I wrote in this space about using behavioral data to calculate exit ratios and pinpoint site problems, I got a bushel of e-mail from attitudinal data devotees asking: What about surveys? Customer feedback? Questionnaires? Don't they count?
Well, I was getting to that. [ClickZ]
