Updated: 11/14/2005; 1:59:42 AM
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daily link  Monday, November 08, 2004

Budget for Search Marketing

Interview::How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization). In 2004, the average marketer using search ads and/or search engine optimization services, spent a whopping 36% of their online ad budget on it. (That's 15% of their total online/offline budget.)* How much should you be budgeting to spend in 200... [Marketing: Case Studies & Know-How from MarketingSherpa]

 
7:25:26 AM
categories: Web Analytics
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Overture and Feedburner May Ratchet RSS Advertising Up A Notch
RSS ads head for the big time.

Overture and Feedburner talk RSS advertising. (via Steve Rubel) Paidcontent is reporting that Feedburner and Overture are talking about an RSS feed/ advertising tie-up that may well see inserted advertising on the feeds of blogs currently utilising the service shortly. [The Blog Herald: more blog news more often]

 
7:14:20 AM source

Phantom Paid Clicks
Are you paying for phantom clicks?
Pay-Per-Click Perils
Pay-per-click ads are a driving force behind the Internet these days, but not all click-throughs are real. And what if the search engine company says the click-throughs are valid when you think they're phony? That's what [one] reader was left wondering after his Overture Content Match traffic experience[d] an unusual spike.
[
Ed Foster's Radio Weblog]
 
7:08:06 AM
categories: Web Analytics
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