RSS Metrics: Audio Interview with Stuart Watson, Syndicate IQ. In this audio interview, Stuart Watson reveals not only what publishers, advertisers and direct marketers can do with RSS metrics, but also shares some excellent RSS marketing strategies and his views (and tips) on the future of RSS advertising and tracking.
By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]

8:03:38 PM

categories: Radio Fun, Web Analytics

 

LinkShare, WebSideStory Integrate Web Analytics. While more often than not, mergers are perceived as a really bad thing for consumers. It is just the way people perceive it I suppose. However, when I heard the news about LinkShare and WebSideStory, I was pleasantly surprised to learn that their coming together in a partnership will not hurt consumers so much as give them some options they might not have had otherwise. Sounds like a great move for all involved...
By rss_feedback@lockergnome.com (Matt Hartley). [Lockergnome's Web Developers]

And the winner is ... Linkshare!. I was not necessarily surprised to see that Linkshare had decided to partner with a web analytics vendor to provide greater depth in reporting, but I must admit the timing on announcing a relationship with Omniture and WebSideStory... [Eric Peterson]

7:35:40 PM

categories: Web Analytics