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Wednesday, March 23, 2005
MarketingSherpa's Eyetracking Landing Page Study Results
Measure This! No Ruler Required.

MarketingSherpa's Eyetracking Landing Page Study Results
Study results from the fine folks at MarketingSherpa
Article::Audio Special: MarketingSherpa's Eyetracking Study Results - Downloadable Presentation + Slide Deck.
Discover how the human eye is "hardwired" to view Web pages, especially promotional campaign landing pages. Roughly 50% of people who click to your page leave in under eight seconds, so design and copy to catch the eye is mission critical to improving your conversions.[Marketing: Case Studies & Know-How from MarketingSherpa]