Wednesday, August 13, 2003

More of what we could be.... "We're not designers, or programmers, or information architects, or copywriters, or customer experience consultants, or whatever else people want to call themselves these days... Bottom line: We're risk managers. Designers who sell "design," programmers who sell "code," information architects who sell "diagrams" are selling the wrong thing. The thing to sell is reduced risk for the client. That's what people want." [via Signal vs. Noise] 6:51:39 PM    comment []  trackback []