Keywords: To Buy or Not to Buy. Sellers of sponsored keyword results, the paid links that pop up in response to specific search queries, have been getting rich off small businesses over the last two years. But the party may not last. Joanna Glasner reports from San Jose, California. [Wired News]
Some network marketers have been buying sponsored keywords, but in general I have found that this is not effective for building your sales organization. If you are "retailing" it may pay off, but recognize that it is going to raise your monthly expenses without necessarily bringing a positive return.
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