Saturday, October 11, 2003

E-mail FAQ: B2B email strategy. Maybe email isn't dead as a marketing medium. It might even survive spam. Great article with lots of tips here. [clickz.com] 9:40:26 PM

How to make your weblog more valuable to readers. Great explanation by John Lawlor of the levels of aggregation, analysis, comment, and recommendation possible in a weblog, how to manage them, and their value to readers. [John Lawlor] 4:56:45 PM

What's your content delivery strategy? Really good think piece by Rebecca Lieb about the necessity for an RSS strategy today, even though the eyeballs aren't there yet. [clickz.com and the Washington Post] 4:47:58 PM

Personals & Dating outsells Business & Investment (!) Paid Content Paying Off. Driven by broadband, streaming media, and online personals, the paid content market experiences more growth. [Advertising] [John Lawlor: John Lawlor - business-blog consulting] Take a look at the areas where online paid content sales are growing. In the personals and dating area, most of the growth in the last year went to just a few individuals who run dating sites. At least one of those individuals literally started out on her kitchen table, she still mostly runs her business as a one-woman show, and she has only one employee (a web master). Opportunity is not dead. 4:39:44 PM

Are you spending your time on the right things? New Study Says Taglines Are Useless. Marketers spend billions of dollars every year developing and advertising taglines hoping consumers will remember them, understand them and act on them. Well, according to a recent study by Emergence, most of that money is wasted. Only 6 out of 22 tagline [Adrants] [John Lawlor: John Lawlor - business-blog consulting] I guess this is a good reminder to us home-based types that our time is better spent on finding ways to serve people's needs than on looking for that killer slogan or tagline. Why not call on customers while you're awake, and let your subconscious work on the taglines while you sleep? 4:33:14 PM

Support for enclosures in Radio. Radio's Preferences now allow you to specify where to store downloaded enclosures. This addition to Radio makes it a much more suitable tool for delivering e-Learning, marketing videos, and other multimedia to augment your message. 9:55:35 AM

© Copyright 2005 Bill Brandon.