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Thursday, December 11, 2003 |
Are your pop-up ads driving business away from your site?
Pop-ups, on Way Out, Won't Be Missed. The Online Journalism Review's Mark Glaser writes that pop-ups are likely to suffer a permanent demise, based on the simultaneous blows given by Microsoft's impending pop-up blocking browser release and the growing realization among web publishers that pop-ups may provide short-term revenue only at the expense of longer-term revenues. Many publishers, like Slate.com, are finding that while pop-ups might provide a few percentage points of the revenue stream, they may reduce the magazine's audience by an even greater extent. OJR reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
Interesting question. Corey Rudl says they still generate new business. Maybe it's like ad size - depends on how you use them. -- WRB
3:57:23 PM 
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Test your web copy -- just as you would test printed copy.
Testing Web Copy Improves Results. Traditional direct mail companies wouldn't dream of sending out a large mailing without first testing the copy and layout of the piece. But many web marketers craft expensive web marketing campaigns and never test, which is akin to gambling marketing dollars away. MarketingProfs published a piece encouraging web marketers to test their marketing prior to launch, just as offline direct marketers do, which can improve results from 30 to 50 percent. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
3:54:15 PM
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Over and over we hear bigger is better. Bigger tires, bigger burgers, bigger screens and bigger units (yes, ad units). Online ad sizes have crept up over the years from the tiny 88 X 31 buttons to a monstrous page takeovers of today. Jim Meskauskas explores, in this iMediaConnection article, the effect size has had on performance and whether bigger really is better. Like many other conversations on unit size, it's not the size that counts but how you use it. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
3:52:28 PM
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The IAB has released its ad spending figures for Q3 from PricewaterhouseCoopers which show a five percent increase over Q2 and a 20 percent increase over Q3 of 2002. Ad revenue for Q3 totaled $1.75 billion, the highest since Q3 of 2001 and the fourth consecutive quarterly gain. Internet Advertising Report reports. Steve Hall posts. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
3:47:47 PM
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Moving your online content to the paid model requires planning.
Free to Fee in 10 (Not so Easy) Steps. Vin Crosbie recaps tips for introducing fees to previously-free online content provided by Donn Friedman, assistant managing editor for production technology and new media innovations at the Albuquerque Journal, which switched to a paid model a couple years ago. This advice mixes marketing and technology and reminds publisher that this kind of business model requires an ongoing effort rather than a one-off campaign. ClickZ reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
3:29:36 PM
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(SOURCE:Webmasters Weary of Latest Google Tweaks)- Search engine optimization tricks are OK, but in the long run having frequently updated relevant content, lots of relevant links with relevant link texts, simple URLs with relevant keywords in them, an RSS file and pinging weblogs.com when your content is updated are the only sustainable ways to get high ranking in search engines.
QUOTE
More than anything, the most recent brouhaha over Google algorithm changes points to the danger of relying too heavily on search-result positioning for one's business, experts say. All sites should follow a set of accepted best practices for being search-engine friendly, such as including enough content with key phrases and having descriptive titles on Web pages, said Heather Lloyd-Martin, president and CEO of SuccessWorks Search Marketing Solutions.
Those that rely too much on the latest optimization tricks are left in a cat-and-mouse game with Google and other search engines.
"The rules of the game haven't changed, but a lot of people don't want to learn them yet," Lloyd-Martin said. "Sites need to error more on the side of the customer rather than the search engines."
UNQUOTE
[Roland Tanglao: WebCMS]
3:26:39 PM
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© Copyright 2005 Bill Brandon.
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