Direct Marketers Continue to Move Online.
But the question still remains as to effectiveness. We know we can promote online, can we learn to do it well? Measure, make changes, and measure again. Now that the online audience has stabilized and matured, the job should be more straightforward. -- BB
2004 Online Ad Market to Grow (Merely) Steadily. The Cubs almost won the pennant, and this was almost the year in which brand marketers came online. Jupiter's Nate Elliot announced that 2004 will be another year for steadily increasing online ad spending, with direct marketers continuing their shift to the highly-trackable medium. The Internet Advertising Bureau's Greg Stuart told the Internet Advertising Report that the branders will follow perhaps this next year. Or maybe the next. Fans can hope, and there's always next year. IAR reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
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