Search Engine Marketing: Branding strategies.
This is an expensive game to play, but one you should know about. -- BB
'Super Keywords' a Branding Prospect. Kevin Lee compares the use of general and category "super keywords" to the use of mass broadcast branding opportunities, such as advertising on the Superbowl. Both rely on a branding effect to justify expenditures and generally follow a different set of rules from the one set out for other marketing return on investment. ClickZ reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
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