Monday, January 05, 2004

More Questions About Can-Spam Implementation. Entrepreneurs who use email for their newsletters and for customer service communication as well as for marketing need to pay close attention to these developments. -- BB Can-Spam to Challenge Email Marketing. Ben Isaacson reviewed the effects the Can-Spam Act and a potential do-not-email registry will have on marketers as well as consumers. The Can-Spam law mandates that email marketers honor unsubscribe requests, which sounds simple enough, but might prove unclear on whether or not that unsubscribe request will apply to related rental lists. ClickZ reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news] 11:07:08 PM

Web standards and accessibility. Web Design Mega Reference. Over 30,000 organized links, with an emphasis on web standards and accessibility. [Jeffrey Zeldman Presents: The Daily Report] 10:17:52 AM

New Laws and Regulations. There are a number of changes and new laws and regulations that entrepreneurs who rely on direct marketing should be aware of. Here's a good summary. -- BB Direct Marketers Look to Impending Changes. DM News compiled a list of laws, regulations and policies coming into effect in the new year that affect direct marketers, particularly Internet marketers. It's a good guide for new measures to be enforced this month from the Can-Spam Act. It also reveals the deferred schedule the Federal Trade Commission has been given by Congress to consider such measures as a do-not-spam list and forcing commercial email to use the ADV prefix. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news] 10:15:34 AM

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