|
 |
 |
|
| |
 |
Tuesday, January 06, 2004 |
Weblogs and Networks.
Summary of research on social networks and how it relates to weblogs. -- BB
Jim Moore: "Blogs are weak tie machines!" [Scripting News]
6:04:54 PM 
|
|
Why Would Anyone Keep A Weblog?
Why people blog. The good folks over at the Community Wiki (a fork out of Meatball wiki, with less restrictive copyright and NearLinks into Meatball - brilliant idea) have had a stab at figuring out why people blog. A few drivers from their list which I think are spot-on:
But what drives people to publish personal information in the first place?
- Group Building. People don't always have good friends in real life with whom they can discuss what is on their mind; the web facilitates finding like-minded people
- Reputation. In online communities, it is sometimes important to offer more personal information in order to build trust (ie. link to your blog from your signature when posting to Usenet or a MailingList)
- Plain Talk, Personal Freedom. You are held to your own standards. Your friends are your friends. You can talk naturally. You can be yourself.
- Off-Topic. People need off-topic so that they can build the human interest needed to work together in trust. But off-topic is off-topic, and doesn't belong in work mailing lists, and on some wiki. So what you do is you put your off-topic thoughts into your blog. Problem solved.
- Half-Baked Thoughts. Nobody's going to pounce on you for putting your half-baked thoughts on your blog. People may disagree, or help you see some flaws, but almost always with the understanding that they are in your house as a guest.
Lilia has been thinking about this too, but I can't seem to find exactly where. Lilia, are you around? Google has ideas, too.
(link via Xtof)
[Seb's Open Research]
1:35:38 PM
|
|
eBay vs. Amazon.
Depending on your strategy, this competition could be as meaningful as the Overture vs. Google competition. -- BB
eBay Fees Upped 45 Percent. eBay will raise fees 45 percent, a tacit recognition of its dominance in the online auction field. The fee comes along with a pledge that sellers will be credited for auctions in which the highest bidder fails to pay. CNET reports. [summary]
Amazon Offers Affiliates Commission Choices. In an email sent early today to its hundreds of thousands of affiliates, Amazon.com detailed their new commission structure. Olivier Travers lists the major changes and comments that they reflect the company's willingness to play to its strengths in its competition with eBay. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
10:24:12 AM
|
|
More Developments in Search Engine Marketing.
It remains to be seen whether this move will have much effect on Google's dominance, especially as Google moves toward going public. The spring of 2004 will be very interesting and should offer entrepreneurs a number of opportunities to expand their marketing without increasing their budgets. -- BB
Overture to Allow Bid Splits in Context, Search Ads. Overture, rubbing in the blandishments cast at Google's monolithic bidding policies, will allow advertisers to split their bids between search and contextual listings - types of media that typically have very different values to most marketers. Overture also plans to eliminate the 20 percent initial discount it introduced with the June 2003 launch of Content Match keywords. DM News reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
10:20:53 AM
|
|
Web Page Design for Designers.
Granted, many readers of this weblog may already be very adept at HTML, CSS-P, and all the other skills required to get a web page or e-Learning product to render as desired in any browser. However, it's never too late to learn something new. Web Page Design for Designers is a very well-done resource, covers the basics and the advanced, and worth bookmarking.
10:08:09 AM
|
|
© Copyright 2005 Bill Brandon.
|
|
|
|
|
|
