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Wednesday, January 07, 2004 |
When you're ready to retire, ...
Will you be poor? Better start planning now. And don't forget to factor in inflation. We used to think that having a million dollars saved by age 65 would be enough, but it's not. Your best bet is to start your own business, and start it soon. [CNN}
7:01:16 PM 
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Marketing to Gen Y.
Television advertising may be too expensive for most home-based entrepreneurs, but the message here is clear: Don't rely on just one channel for getting your message across. -- BB
Gen Y Habits Demand Multifaceted Marketing. Jim Meskauskas writes on iMedia Spotlight about the growing level of multitasking among Gen Y and how it is now commonplace for many is that demographic segment to be watching TV, using the Internet, gaming and listening to music all at the same time. This behavioral shift is a wake up call for marketers and dictates a far broader, multifaceted approach to developing media programs effective in reaching this segment. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
11:29:49 AM
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Online marketing tactics: email promotions (note: Not Spam) still most effective.
E-tailers See Huge 2003 Increases, Still Love Email. A BizRate.com study sponsored by Shop.org showed that 59 percent of online retailers reported at least a 25 percent revenue rise, while 30 percent of them saw an increase in revenues exceeding 50 percent. Five out of six used email promotions, and found that they were the most effective means for kickstarting sales. When given a list of 22 different marketing vehicles, retailers picked first email, then search engine marketing and affiliate marketing as the next most efficient tactics. Internet Retailer reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
11:27:04 AM
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© Copyright 2005 Bill Brandon.
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