Wednesday, January 21, 2004

Can You Count On Your Pension? In a word, NO. 74% of millionaires made it by owning their own businesses. And if you pull out your trusty calculator, you can prove to yourself that the only way to have enough to reliably fund your life from age 65 to whenever-you-go-on-to-glory (probably about age 95) is to have about $3 million in the bank/invested. Think again if you think owning a business or having a residual income from network marketing is a crazy idea. Can You Count On Your Pension? [Yahoo News and the Motley Fool] 1:19:34 PM

Raise conversion rates to over 9% by adding personalized content or premiums. This is actually a good strategy if you are using a weblog, and not hard to implement. -- BB Method Said to Improve Online Lead Generation. A Conversion Chronicles article advocates an "opt-in" strategy for increasing conversions, one area of online marketing in which many B2B web sites tend to be fairly weak. The article claims that merely getting visitors to opt in to some form of personalized content or premium - such as a free report - prospect conversion rates can go from zero to more than 9 percent, as an interactive barrier has already been breached. Having claimed to prove the method experimentally, the story is certainly worth a look. Conversion Chronicles reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news] 12:51:17 PM

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