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Thursday, January 29, 2004 |
Marcom headaches.
The old standard ways to advertise your business are no longer working. Plan your marketing communication campaigns carefully if you want people to get the word. -- BB
Ad Avoidance Becoming Common. Forrester Research's Chris Charron holds that we are in the midst of an advertising backlash, citing the fact that 60 million households signed up for the do-not-call list, 54 percent of households have spam blockers and people using digitial video recorders (DVRs) have their devices screen out about 60 percent of ads. CMR reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
4:39:11 PM 
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Are you sure your customer communications are compliant? 90 percent are not.
I still get tons of spam, so the news that the Can-Spam law is useless is no news here. However, you can bet that the only people the government will prosecute will be people who made an honest mistake. The flagrant violators will just go offshore. But don't you be one of the unwitting violators. -- BB
Study: 10 Percent of Spam Can-Spam Compliant. Yet another anti-spam software company studied the (lack of) effect of the Can-Spam Act, discovering that only about 10 percent of emails sent to its "honeypot" email addresses were fully complaint with the act's requirements. Internet Retailer reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
4:36:13 PM
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Can-Spam compliance: third party list "unsubscribes."
Dealing with the troublesome aspects of the law is tricky. Note that there is no guarantee that Squillante's idea actually complies with the law. It's just an idea, and let the entrepreneur beware. -- BB
Coping with Can-Spam. MarketingProfs published a Neil J. Squillante piece explaining some of the subtleties of Can-Spam Act compliance. In particular, Squillante has an idea for interpreting the intentions of recipients unsubscribing to third party lists - an unclear part of the law that has generated much controversy. Email marketers remain confused as to whether they need to completely remove a name - even from the parent list - if a message recipient chooses to unsubscribe from an email blast. MarketingProfs reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news]
4:28:31 PM
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© Copyright 2005 Bill Brandon.
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