Monday, February 02, 2004

Use the right "title" when submitting your site to directories. There are a lot of things that can confuse you when submitting your site to search engines. ClickZ offers some help. -- BB Care Needed in Using HTML 'Titles'. ClickZ provides a how-to on using HTML titles to best advantage in organic search engine optimization. Sometimes businesses submitting sites to directories confuse a search engine's request for the business's "title," usually a simple question seeking the proper business name, with the page's HTML title elements. Search mayhem can ensue. ClickZ reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news] 5:40:56 PM

HTML better for e-commerce than Flash. This really shouldn't be news, but in case anyone needed confirmation, here it is. -- BB Patagonia: Sales Better with HTML, not Flash. For all the whiz-bang impact of the rich media version of its site, online retailer Patagonia discovered that the HTML version was better liked and much more effective in driving sales. The online channel now outsells its paper catalog business by about 50 percent. Internet Retailer reports. [summary] [MarketingWonk - The single source for no-nonsense Internet marketing news] 5:38:15 PM

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