Monday, October 10, 2005

Dept. of What marketers need to know about how people search the Web. Teens don't use Yahoo! [Jeremy Zawodny] 3:48:16 PM

Caught my attention: "It seems the orange button isn't dead ... it was never alive. ... 22% of the people that clicked on the button don't even know what action they took after clicking the button and 26% left the site. Goes to show the RSS button is only losing us subscribers." (Emphasis mine) Analyzing the New Yahoo RSS Whitepaper for Marketers [The RSS and Marketing Diary] 3:31:49 PM

Looking for podcasts? Yahoo! has launched podcasts.yahoo.com, a search engine for podcasts. Should make it easier to find topics of interest. You can search for podcast series and for individual podcasts. A search on "entrepreneur" returned 16 series and 169 "episodes" (individual podcasts with "entrepreneur" in the title) A search on "e-Learning" returned 3 series and 15 episodes (if educational podcasting is so hot, why aren't there more?) A search on "network marketing" returned 6 series and 137 episodes You can listen to, download, or subscribe to podcasts from Yahoo! 10:19:08 AM

© Copyright 2005 Bill Brandon.