Weblog strategy.

This could be important if your weblog is an important part of your marketing communication or your personal branding. -- BB

Should you split your blog?. Last month Lisa Williams answered no, and proceeded to eloquently articulate a key part of the philosophy that motivated the design of the Internet Topic Exchange (which incidentally turns one year old next week!).

Basically, unless there are good reasons to do otherwise, all of an individual's public writing ought to be coherently tied together (that includes comments too, by the way). Some of it could additionally go to other spaces, if the author feels like sharing it with a community. To reuse Don Park's metaphor, bloggers are mountains, topics are lakes, and posts flow like water from one to the other. Topics help generate new connections and they provide good starting points for new bloggers.

Here's part of Lisa's post:

It so happens that Michael Fagan took it upon himself to create directories of topics in the Exchange early on. One of them uses the Open Directory's category scheme.

(link via Kaye)
[Seb's Open Research]
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